About me

Hi, Katie here.
My greatest passion in life lies in empowering Australians through the strategic creation and dissemination of engaging campaigns. Over the course of my education and employment journey, I’ve gained a wealth of knowledge in all things digital communications; specifically web development, branding and design, social media and email marketing. And I love it!

Before entering the world of digital marketing and communications, I trained and worked as a health practitioner (Clinical Myotherapist), which afforded me ‘hands on’ experience in helping individuals overcome health barriers, enabling them to take back their lives. Wanting to expand my reach, I decided to undertake a master’s degree in media and communications in 2017, which has expanded my skillset and enabled me to strategically amplify the public health messages of not-for-profits through large scale consumer campaigns.

When I'm not working on consumer campaigns, you'll find me playing basketball, doing yoga, or kicking the footy in the park with my partner and much loved ‘pugalier’ pup, Chia.

Digital communications

Website development

Email marketing design & delivery

Graphic design & branding

Technical Skills

HTML

Years experience using HTML & CSS to build email & web content

Project management

Succesful delivery using JIRA, Trello & Kanban boards

CMS

Drupal, WordPress, Orchestra, Elementor, Wix

Email Marketing

Marketing Cloud, Eloqua, Informz, MailChimp

Design

Adobe: InDesign, Illustrator, XD, Audition & Premiere Pro

CRM

Experience with Salesforce, Aptify & iMIS databases

Work Experience

Digital Communications Specialist - Diabetes Victoria
March 2020 - present

Manage the development of key digital communications including social media, eDM, SMS, blog, website content and other communications to support multiple departments. This role oversees the development of and execution of high-quality communications adhering to organisation style guide, and provides strategic direction to stakeholders to assist with achieving campaign and organisational objectives.

Marketing Coordinator - Australian Physiotherapy Association
February 2019 - March 2020

Manage company wide marketing briefs including digital, print and merchandise. Duties involve stakeholder management, campaign management, copywriting and design collaboration with graphic designer for social media, web and email marketing. Manage all marketing related web development including building new conference websites and maintaining corporate and consumer websites. Duties involve running project sprints, content writing and UX/UI design. Relaunched podcast channel including rebranding. Recorded, produced and directed over 15 podcasts.

Communications Coordinator - Australian Physiotherapy Association
February 2018 - February 2019

Managed all eCommunications from copywriting, html formatting and template designs to complex targeting, personalisation and data accuracy. Other duties involved copy writing and content creation for social media. Coordinated organisaton's largest annual campaign that runs across four months including artwork with external designers, videographers, printers and mailhouse. Implemented strategic targeting using demographic data.

Communications Coordinator & Lead Receptionist - Complete Sports Care
September 2-16 - February 2018

Content creation for social media, eCommunications, website and mobile booking app. Coordinated the development of new clinic website with external web developer. Other duties included managing all administration related requirements such as manaing bookings, answering calls and directing customers and aseesing needs.

Clinical Myotherapist - NaturallyU
November 2014 - April 2016

Performed myotherapy treatments for musculoskeletal injuries. Self-employed; managed own diary, bookings, payments. Effectively grew client base through strong communication and time management skills.

Education

Swinburne University of Technology, Melbourne: July 2017 - present

This course is all about theory meeting practice. I am specialising in advanced media practice and have gained skills in:

  • website development
  • radio
  • video
  • photography
  • research
  • project management
  • marketing
  • social and mobile media

    • Southern School of Natural Therapies: February 2010 - December 2013

    Clinical Myotherapy is a type of manual therapy that focuses on the treatment and management of musculoskeletal pain. Here I learnt a variety of treatment modalities such as manual therapies, myofascial dry needling, electrical stimulation, exercise prescription, pain management techniques and more.

    Mount Eliza Secondary School: Completed VCE in 2008

    Final year subjects:

  • english
  • maths
  • biology
  • physical education
  • health science

    • Portfolio

    Graphic Design Podcasts

    Work 01

    International Women's Day social media tile

    Work 02

    Women's Health Physiotherapist infographic

    Work 03

    Social media myth busting campaign

    Work 04

    Social media myth busting campaign

    Work 05

    Social media myth busting campaign

    Work 06

    Social media myth busting campaign

    Blog posts

    Social media and grassroots activism
    May 25, 2020 | Blog post

    Reflecting on reconciliation

    To mark National Reconciliation Week, we spoke with our very own Aboriginal Liaison Officer, Colin Mitchell.

    Social media and grassroots activism
    Feb 6, 2020 | Essay

    Social media and grassroots activism

    Does grassroots activism, fuelled by social media, have a substantial effect on society?

    HTML5 Bootstrap Template by colorlib.com
    Feb 5, 2020 | Commentary

    The future of work and the question of telework

    As a result of digital disruption the workforce is evolving faster than ever.

    HTML5 Bootstrap Template by colorlib.com
    Feb 5, 2020 | Commentary

    Crisis & disaster: communicative ecologies in action

    Technology has removed geographical barriers and expanded communication across the world.

    HTML5 Bootstrap Template by colorlib.com
    Sep 13, 2019 | Commentary

    Health and the digital divide

    The ‘digital divide’ is a phrase that is commonly used to depict the inequalities that occur due to lack of access...

    HTML5 Bootstrap Template by colorlib.com
    Sep 13, 2019 | Commentary

    Disconnection and connection - online sociality

    Connective media plays a pivotal role in modern day life. Stop for just a minute and reflect on your uses...

    Get in Touch

    k.whittaker.619@gmail.com

    linkedin.com